Customer choice popup
Some campaigns work better when the customer picks the gift instead of having it picked for them. The classic example: "Spend $75, get a free skincare gift - choose between cleanser, moisturizer, or serum."
How it works
In the rule editor's Rewards panel, the action-type cards are Auto-add to cart (default) and Customer choice. Switching to Customer choice requires:
- The rule has at least 2 gift entries configured. The Customer-choice card is disabled if you only have 1.
- The shop is on a plan with
giftChoice: true- see the plan-tier note below.
The popup appears on the storefront when the rule's trigger conditions match, before any gift is added to the cart. The customer picks one option (one by default - you can let them pick more on the rule). On selection, the chosen gift is added to the cart with hidden tags identifying the campaign, the rule, and the picked gift's name - so the choice flows through to the order downstream (analytics, exports, automations).
Customer choice requires the Pro plan or above. On Free and Growth, the Customer-choice card in the Rewards panel is shown as locked with an upgrade prompt.
When to use
- The gift is highly variable in fit / color / scent and customers strongly prefer to choose.
- You're running a sample-program (samples are a classic "I'd rather have X than Y" decision).
- You want to gather a soft signal of customer preference (the picked gift's title is captured per cart line and surfaces in analytics, exports, and any developer integrations on the Scale plan).
When NOT to use
- The gift is universally appealing (a tote bag, a free-shipping promo). Auto-add removes friction.
- You only have one gift in stock for the campaign - see Out-of-stock gifts instead.