Skip to main content

Tiered spend: spend more, get more

A single campaign with multiple thresholds. In cumulative mode each tier adds to the previous tier's gifts; in replace mode each tier swaps the gift for a higher-value one. (See Tiered rewards: replace vs cumulative for the difference.)

Worked example: three tiers, cumulative​

  • Tier 1 - Spend $50: add Free tote bag
  • Tier 2 - Spend $100: add Free travel mug (Tier 1 still applies - the shopper now has tote + mug)
  • Tier 3 - Spend $200: add Branded t-shirt (Tiers 1 and 2 still apply - tote + mug + t-shirt)

A shopper with $130 in their cart sees the tote and the travel mug as free gifts. A shopper with $210 sees all three. If they remove items and drop below $200, the t-shirt is removed automatically; drop below $100, the mug is removed; drop below $50, the tote is removed.

Configure in Rewards → Tiered rewards mode in the rule editor.

When to use tiered vs flat​

Pick tiered when…
  • You want shoppers to push their cart higher to unlock more value (the most common goal).
  • Your inventory mix has natural good / better / best gift options.
  • AOV is the number you want to move, not just conversion rate.
Stick with flat when…
  • You only have one good gift product and you'd rather make it iconic at a single threshold.
  • Your average cart is well below your first tier - multi-tier campaigns confuse shoppers when no one reaches even Tier 1.
  • You're A/B testing the threshold itself; isolate one variable at a time.

Out-of-stock handling​

Tiers don't disable individually - out-of-stock handling works at two levels:

  • Per-rule toggle: "Continue if a gift is out of stock" (in the rule editor's Rewards panel). When it's on, the engine skips out-of-stock gift variants and still adds the in-stock ones - so if the Tier 2 mug sells out, shoppers still get the tote and the t-shirt at their tier. When it's off (the default), a rule with any out-of-stock gift adds no gifts at all until everything is back in stock.
  • Shop-wide auto-disable. A background check runs when you open the dashboard or campaign list. If every gift variant across all tiers of a rule is out of stock (and inventory-tracked, and set to stop selling when out of stock), the whole rule is disabled and shown toggled off in the campaign list.

Re-enabling after a restock is manual - flip the rule back on from the campaign list. See Out-of-stock gifts for the full behavior.

How shoppers see progress​

The most effective way to show tier progress is one of:

  • The Threshold bar Custom Block placed in your header or announcement bar - shows a single progress bar to the next tier with the gift name as the carrot. See Custom Blocks.
  • The Inline tier stack Custom Block placed on the PDP - shows all tiers at once with a marker on the shopper's current position. Combats the "I see one tier and don't realize there's better" gap.
  • The Progress bar widget in the cart drawer - same idea as the Threshold bar but painted on top of your cart drawer rather than placed inside your theme.

For a tiered campaign with 2+ tiers, the inline tier stack is usually the strongest because shoppers see the full ladder before they commit to a tier.

Next: Let the customer pick their gift →