Tiered spend: spend more, get more
A single campaign with multiple thresholds. In cumulative mode each tier adds to the previous tier's gifts; in replace mode each tier swaps the gift for a higher-value one. (See Tiered rewards: replace vs cumulative for the difference.)
Worked example: three tiers, cumulative
- Tier 1 - Spend $50: add Free tote bag
- Tier 2 - Spend $100: add Free travel mug (Tier 1 still applies - the shopper now has tote + mug)
- Tier 3 - Spend $200: add Branded t-shirt (Tiers 1 and 2 still apply - tote + mug + t-shirt)
A shopper with $130 in their cart sees the tote and the travel mug as free gifts. A shopper with $210 sees all three. If they remove items and drop below $200, the t-shirt is removed automatically; drop below $100, the mug is removed; drop below $50, the tote is removed.
Configure in Rewards → Tiered rewards mode in the rule editor.
When to use tiered vs flat
- You want shoppers to push their cart higher to unlock more value (the most common goal).
- Your inventory mix has natural good / better / best gift options.
- AOV is the number you want to move, not just conversion rate.
- You only have one good gift product and you'd rather make it iconic at a single threshold.
- Your average cart is well below your first tier - multi-tier campaigns confuse shoppers when no one reaches even Tier 1.
- You're A/B testing the threshold itself; isolate one variable at a time.
Out-of-stock handling per tier
Valotrix Cart Rewards checks gift inventory before adding each tier's reward. If a Tier 2 gift goes out of stock mid-campaign, that specific tier auto-disables - the shopper still gets Tier 1 (and Tier 3 if they qualify), and your admin shows a yellow inventory warning on the disabled tier. The whole campaign isn't blown up by one product going out of stock.
When you restock, the tier re-enables automatically on the next inventory sync (every few minutes). No manual toggle needed.
How shoppers see progress
The most effective way to show tier progress is one of:
- The Threshold bar Custom Block placed in your header or announcement bar - shows a single progress bar to the next tier with the gift name as the carrot. See Custom Blocks.
- The Inline tier stack Custom Block placed on the PDP - shows all tiers at once with a marker on the shopper's current position. Combats the "I see one tier and don't realize there's better" gap.
- The Progress bar widget in the cart drawer - same idea as the Threshold bar but painted on top of your cart drawer rather than placed inside your theme.
For a tiered campaign with 2+ tiers, the inline tier stack is usually the strongest because shoppers see the full ladder before they commit to a tier.