Tiered rewards: replace vs cumulative
A tiered campaign has multiple thresholds, each with its own gift. The classic example: spend $50, get a tote; spend $100, get a tote AND a travel bag; spend $200, get all that AND a luxury gift box.
Plan-tier requirement
Tiered rewards require the Growth plan or above (Free is fixed-reward only). On a downgrade from Growth → Free, existing tiered rules are leniently rewritten to fixed-reward mode using the first tier's gifts - the campaign keeps running, it just stops escalating.
Tiered campaigns have two modes:
- Replace mode (default) - at each tier, the gift list replaces the previous tier. Spend $100, you only get the $100-tier gift (the $50-tier tote is removed).
- Cumulative mode - at each tier, the gifts add to the previous tier. Spend $100, you get the tote AND the $100 gift.
Configuring tiers
In the campaign editor's Rewards tab, switch the gift section from "Single gift" to "Tiered rewards." Each tier has:
- A threshold (cart subtotal ≥ $X)
- One or more gift products
- An optional progress-bar message (e.g. "Spend $20 more to unlock travel bag!")
When to use each mode
- Replace is more legible to customers - they see one set of gifts in their cart at any spend level. Best for campaigns where the gifts are functionally similar (e.g. progressively-larger tote bags).
- Cumulative is more rewarding-feeling - every dollar adds value. Best for campaigns where the gifts complement each other (e.g. the $50 tote + $100 travel pouch + $200 gift box are pieces of a set).